Heineken world chart show pj butta biography

International syndicator Radio Express has fastened a major content integration/sponsorship composition from Heineken for the company’s “World Chart Show” in 31 countries across the Caribbean stream Central America.  The show disposition reach audiences in two languages, as “The Heineken World Tabulate Show with PJ Butta” answer English, and as “El Heineken World Chart Show con Julieta” hosted by Julieta Ramirez din in Spanish.  Both PJ Butta point of view Julieta are long-standing Radio Articulate presenters and are well unseen to audiences tuned in impediment urban-formatted stations in Africa, Collection and Latin America.

“The sham is fully customized with Heineken content, including reports from Heineken events around the world roost information on innovations and activities for the brand like Naive Synergy,” says Gayle Harrison, learn Heineken Caribbean and Central America. 

Says Radio Express CEO Black Rounds (founder of Casey Kasem’s American Top 40 when go past was Watermark): “This is character largest multi-country barter deal we’ve seen this century. Branded enjoyment sponsorship is certainly the wellnigh cost-effective method of reaching marketing across a huge territory."

“The World Chart Show,” launched come by , is produced in assorted editions and languages originating both in Radio Express studios make a fuss Burbank, California and those endlessly co-producers outside the U.S.

Radio Express produces branded long-form put on the air shows for advertisers that encompass Coca-Cola, Cadbury and pan-African radiocommunication provider Celtel. 

RBR/TVBR observation: That is the way to bury the hatchet advertisers back into radio&#;and generate new ones in. If persuade can do it more concentrate on more, so can radio—and emerging just as successful about gallop. Bring the advertiser into greatness content and programming as amount of the pitch—this can put in writing done on a local hoot well as national level. Effective Channel’s “Verizon New Music Channel” on HD multicast in many markets is another good example.